2020: A Year in Review for Customer Success

“Happy New Year” will take on a whole new meaning when we ring in 2021.

If this blog withstands the test of time and someone is reading this who hasn’t heard about 2020, go ask your grandparents to tell you the stories.

2020 has been a ride. And not one of those fun rides you go on at Disneyland or Six Flags. It’s been more like the rickety, rusty rides you see at a local carnival that are assembled by a hungover 20-something with weed in his back pocket.

So while it’s been one of the hardest years many of us have gone through, there have been many highlights and things that have made this year memorable in a good way.

For Customer Success, this year has been one for the books.

Here are a few ways 2020 has positively impacted the Customer Success Community. These are simply my observations. Feel free to add your own observations in the comments!

The Rise of Online Communities

According to Kantar Profiles, 1 in 5 people are turning to online communities for stress management in 2020.

With online communities becoming more common, thanks to lockdowns and quarantine, the CS community has been a leader in creating and participating in these communities. Gain Grow Retain, Product-led Growth Hub, and RevGenius are a few examples of spaces where CS professionals have made their mark, grown in their presence, and collaborated with hundreds of other online professionals.

Online communities for business professionals will continue to grow and Customer Success will continue to be at the forefront of the growth.

The Emphasis on Customer Experience

I’ve said it before and I’ll say it again: The companies that make Customer Experience a priority, will win in the end.

More companies have discovered this in 2020. Many have doubled down on their efforts to take care of their customers and provide a legendary customer experience.

Cisco and GitLab are great examples of this.

Cisco has implemented a Customer Experience initiative that has helped their customers deliver extraordinary experiences to their own customers. Today, they have more than 27,000 people around the world working daily with customers and partners to build solutions that delight and inspire.

GitLab has created, what I believe to be, a model Customer Journey Map that should be duplicated and tailored to every other organization. They created a Customer Success vision and put that vision to work through a well-thought-out journey map. Their goal with this customer journey is to “deliver faster time-to-value and customer-specific business outcomes with a world class customer experience, leveraging the full capabilities of the GitLab application.”

Follow these links to learn more about how these two organizations took 2020 by the horns:

https://about.gitlab.com/handbook/customer-success/vision/

https://blogs.cisco.com/customerexperience/intro

Many frontline CSM’s and CS leaders learned that putting their customers first was the best solution for driving success forward. Not only for their customers but also for them and the company they work for.

This podcast episode is full of CS professionals sharing their wins and success stories from 2020.

The Strength of the CS Community

I got my first official CS job in 2018. I knew right away that I was on a great career path.

Around mid-2019, I started getting more involved in the community on LinkedIn. It was great connecting with other like-minded professionals and reading their CS-related content.

Well, we all know what happened around the beginning of 2020. With all the uncertainty and stress that it brought, the Customer Success community became stronger and bigger.

Online communities like Gain Grow Retain and Success Chain started popping up and gaining new members on daily basis. People who had gotten laid off and wanted to start a new career in Customer Success were welcomed with open arms. CS job boards via LinkedIn and Slack were created. CS professionals were connecting 1 on 1 via Zoom to collaborate, network, and learn from one another in record numbers. Many of these Zoom conversations were posted on LinkedIn if one or both of the participants were looking for a job.

The more CS professionals I connected with, the stronger my network became and the more inspiring my LinkedIn feed would become.

Being a part of all this confirmed to me that I am part of the best professional community there is.

To see more of the progress CS has made in 2020, download this free report from TSIA: https://www.tsia.com/resources/the-state-of-customer-success-2020

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