The Key to Start-up Success

Back in the good ol’ days when we could gather in large groups, I attended the Silicon Slopes Tech Summit in Salt Lake City.

Among the incredible line-up of speakers and presenters, the one that stood out to me the most was Brian Halligan, CEO of Hubspot. I honestly don’t remember much of what he said but I do remember one golden-nugget of wisdom he shared.

“These days, your product or service will seldom make you stand out from your competition. The companies that will truly win in the end will be the ones that make Customer Experience a priority.”

Brian Halligan, CEO, Hubspot

This simple piece of advice is what gives me, personally, a vision for the future of Customer Success. CS is what will catapult companies towards massive growth and customer satisfaction.

If I could give advice to anyone starting a business, it would be this:

Figure out who your target customer is and invest in them first.

Your customer may not always be “right” but they are always the most important!